How to catch customers’ eye by packaging?

Called muted sales representative, packaging is one of the vital part for brand image. 45% buyers will be caught by premium packaging.

How to catch eyes by packaging? Products are almost the same, the only way to distinguish one from another is the packaging.

There is no doubt that outstanding packaging design helps customers to pay attention to, observe, appreciate and buy, this is the perfect process that enterprises pursue for.

How to design a packaging with strong practicality and outstanding appearance?

Firstly, packaging has some certain forms such as tube box or square box.

Secondly, packaging can help protect products. Not only protects it in transportation, but also protects product quality.

For example, PRINLES photo chips use tube box to attract consumers, which is different from bag packaging.

And tube box well protects the completeness, when it comes to consumer, no chips will break into pieces.

 Packaging should also express the usage scenario, or you can not persuade people to buy.

Let’s take sports beverage as example. It would be better if it prints vitamin than flowers.

In weddings, you would prefer a chocolate with loving heart than a

In FMCG industry, packaging should also comfort with consumption habit. Coco Cola creates different packaging containers to suit for different scents. Tin bottle for household, plastic bottle for take-away food.

And now they also have 200ml tin bottle for niche consumers, whose popularity is not small in China.