how should package compatible in the inflation background?

With the increasing of inflation, it is pretty sure that customers would reduce consumption. We can forecast that small-packed pouch would be popular in the near future.

As for myself, I bought 200ml Coco Cola this summer and I found this much better than 330ml. I really enjoy the ice-cold feeling from Cola, but 330ml is too much for me, so I would prefer 200ml. It satisfies me without in-taking too much sugar, which is the awesome point.

What’s more, I found small-packed pouch are more popular in supermarket shelves such as potato chips and other snacks.

How to embrace this trend?

Change the package and give more choice to consumers. If they want small-pouch to try before they buy bulk, use this as bait to attract customers. I believe it will work.

What’s more, it will speed up turnover and relieve the financial pressure. New packages is also a good method in marketing promotion. Beautiful package design helps increase brand value and profit margin.